Business Marketing Management - B2B

Business Marketing Management - B2B

499,38 DKK 574,00 DKK


Model/Varenr.: 9781408093719
Vægt: 0,1 kg.
stk.

Description

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Uddannelse International handel og markedsføring, International Sales & Marketing Management
Campus Horsens
Bogliste International Salg og Markedsføring - 5. semester
Semester 5. Semester
ISBN Nummer 9781408093719
Stock Location 118013,51